How Data Strategy Creates Real Impact with Schiphol’s Chief of Data

You have the tools. You have the data. But do you have a plan?

Without a data strategy, your organization is like a ship without direction: plenty of movement, but no real destination.

In this webinar, we’ll sit down with Maarten van den Outenaar, Chief of Data at Schiphol, to explore how strategy turns “having data” into “using data with impact.” Expect practical insights, real examples, and lessons you can apply right away.

About this webinar

Many organizations aspire to become data-driven. But without a clear course, efforts often end up as scattered initiatives with little impact.

Together with Maarten, we’ll look at:

• Common pitfalls in data strategy
• How to build real buy-in among key stakeholders
• What a strong data strategy means for your role and your organization

This won’t be a theoretical lecture or product demo. It’s a focused, honest conversation about what works in practice, and what doesn’t.

What’s in it for you

After this webinar, you’ll know:

• How to link data strategy to real business goals
• Where to start today, no matter your current data maturity
• Why it pays to think first and build later

Good to know: can’t make it live? Register anyway and you’ll automatically receive the recording link, so you can watch it whenever it suits you.

Practical details

Date: Tuesday, September 30, 2025
Time: 11:00 – 11:20 CET
Location: Webinar (you’ll receive the link immediately after registering)

Register now and make data strategy work for your organization.