The Future of Data & Analytics 2022

What were the key take aways from the event?

The three focus areas of this edition were:

• Learning how your organisation can use the most recent trends in terms of digital transformation and the adoption of data and analysis.
• Discover how you can maximize your marketing efforts through the power of data driven marketing, completely based on facts.
• Become inspired by the best practices of different speakers’ that share their stories on how to successfully implement a data & analytics strategy.

Keynote speakers

Deborah Nas, keynote speaker, author and C-level sparring partner in the field of technology and innovation.

Deborah knows how to entral her audience with her inspiring presentation filled to the brim with surprising and relatable examples. During her presentation, she places technological developments in both a societal, as well as a business context. This gives the audience an understanding of what these developments mean in the here and now, but also in the future.

On top of that, is Deborah the author of Tech Innovator’s Guide “Design Things That Make Sense”, a manual for innovators that want to maximize the chance of success for their innovations and implement technology in a useful way

Tom Coronel, Speaker, Entrepreneur & FIA WTCR en Dakar Rally driver
Tom has many years of experience in international motorsport and won races in multiple disciplines in the sport. Additionally he runs multiple very successfull webshops.

During the event, Tom shared his experiences with innovation and having to trust technology in motorsport. Moreover he talked about the importance of working as a team in any discipline.

Organizations in practice:

Feyenoord – Edwin Suk, CIO – “A datadriven football organisation”

Edwin Suk, CIO of Feyenoord, talked us through how a professional football club uses data & insights in order to manage the organisation, both internally and as a  football organisation.

Stedin – Sophie de Kok, Lead Digital BI lab – “How does Stedin use technology to manage a complex business?”

Stedin uses different technologies on both the financial side and non-financial side of the business in order to make managing Stedin more insightful. Sophie shared how the best solutions in the field of Data Visualisation and Low Code help Stedin’s different departments to work more closely together.

Visma – Tom van Dael, CFO – “The digital transformation strategy at Visma | Raet”

Tom van Dael, as the CFO of Visma | Raet, oversees how Visma puts their digital transformation into practice. During his talk, Tom talked about the different steps Visma | Raet had taken during the process and what the company achieved as a result of these steps.

CB – Arjan de Jong, Manager Logistics Services – “Predict the demand for production planning”

CB as a large logistical business needs to continuously be able to predict the demand of books. The better CB can anticipate on the demand, all the better they would be able to match this demand in their storage facility. In his talk, Arjan spoke about the Data Science techniques that predict the demand for CB and how they can increase their surface level while lowering their costs.

Alexander Mik, Data Science Consultant Rockfeather, and Robbin van Wijk, EPM Consultant Finext – “De waarde van advanced forecasting modellen binnen Auping.”

There have been a lot of developments in the world of forecasting. For example, during the fourth Makridakis Competition in 2020, it was determined again that complex statistical models (machine learning and neural networks) perform better than more traditonal forecasting methodes. During their talk, Alexander and Robbin showed how  advanced forecasting models went up against traditional forecasting methods at Auping.

Interested in more?

The presentations from Sophie de Kok from Stedin, and Arjan de Jong from CB are watchable if you fill out this form below.

Are you interested in knowing more about the content of the presentations? Or are you inspired and want to know how you can use the latest trends on digital transformation and data analytics for your organization? Reach out to Paul Damen!